It specializes in agave spirits, and the bar program was developed by a dear friend, Yana Volfson, also the beverage director for Cosme, ATLA, and Elio. One of my favorite things about Mexico is If I were to buy a piece of art, it would be The Power by Naomi Alderman. Of course, it was fiction, but the idea of women possessing more physical power and therefore more power in society was a great narrative. A person who inspired me to do what I do is She is the power in our family and has always given me the confidence to pursue whatever dream I have.
If I could have a drink with anybody, anywhere, it would be Maria Izquierdo or Frida Kahlo, both incredibly talented painters and both true feminists for their time. A passion of mine that few people know about is I love collaborating with artists.
The thing that gets me up in the morning is I love being at home and am very family-oriented. She's been named one of the 50 most powerful women in Mexico by Forbes magazine, was a top executive for Grupo Jose Cuervo, one of the biggest tequila companies in the world, and now stands at the helm of the boutique brand, Casa Dragones.
We recently sat down with her to discuss what makes Casa Dragones such an amazing tequila, how she came into the tequila business, and what it's like to be the world's first female Maestra Tequilera. Casa Dragones is named in honor of the Dragones, the elite cavalry that helped spark the Mexican independence movement. The name is a tribute to the independent spirit that the Dragones and the tequila share. My business partner, Bob Pittman, owns a house that used to be the clubhouse of the Dragones, named Casa Dragones.
What was the original vision for Casa Dragones? Did the product change at all during the development process, and if so, how did it change from your original vision? Our original vision was to create an exceptional sipping tequila.
This vision has never wavered. Together we design the formula of our product and are in charge of the production of every batch from harvest, to production, blending, and bottling.
You're the First Maestra Tequilera ever! How do you think being female in a male-dominated industry has influenced your path and how has it influenced your product?
In my early 20's I was selected by the Japanese government as a young, Mexican ambassador to Japan. As a part of my training I had to learn about the history, finance, economy, and culture of Mexico.
I was invited to visit the top tequila distilleries and when I saw my first agave field I fell in love with the industry. I knew from that moment on that where I wanted my career to be.
While I joke I almost had to grow a mustache to be accepted in this industry, it really is not whether you are male or female; it is the passion you have for the category. I am an entrepreneur at heart with a career rooted in the consumer luxury goods industry.
Prior to co-founding Tequila Casa Dragones, I spent ten years working for the Beckman family, who owns multiple brands of tequila, including Cuervo, Gran Centenario, and Needless to say this was a great education in luxury goods and particularly the tequila industry. The craft in producing exceptional tequila, one bottle at a time. Our entire approach takes time and expertise, and it is our love of the craft and meticulous attention to detail that ensures an extraordinary experience and the highest possible quality.
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